September 24, 2021
SEO Local
What is SEO Local? Local search engine optimization, otherwise known as local SEO, is a relatively new discipline of online marketing that is concerned with search engine positioning and placement of content on web sites associated with a specific geographical location. The practice is a relatively new entrant into the world of search engine marketing and implementation, having first been introduced about four years ago. Today, the main areas of focus are: local mobile search, business listings in Google Places, content development such as web 2.0 products, and social networking. Local search engine optimization has the potential to greatly impact companies from all over the world, by providing local businesses with a unique opportunity to expand into new markets through the implementation of relevant search engine-friendly marketing solutions. This will in turn benefit not only existing local businesses, but also those looking to branch out into the local area.