Scaling Up Your SEO Local Efforts

One of the most time-consuming areas of SEO is SEO Local. This is especially true for small and midsized businesses, which often have limited internal resources and small budgets. Scaling up your efforts in this area is vital to your success. In this article, David McLaughlin shares tips and tools for scaling local SEO efforts. He also discusses how to maintain your online presence long-term and reputation management. The following are some of the most important tips to remember in optimizing your website for SEO Local. read more

How to Improve Your Local SEO Marketing

Local SEO marketing is a powerful tool for local businesses. By using a combination of keywords in your content, you can boost your ranking for those specific locations. To do this, you need to create relevant and informative content. You can include the keywords in your website pillar content, blog posts, and social media accounts. For example, your “About Us” page could mention that you serve the town of Missoula. For example, you can include the keyword, “Best Honda Deals in Northwestern Montana.” You can also use these keywords in blog posts and videos. read more

Local Search Engine Optimization For Local Businesses

Local Search Engine Optimization is similar to SEO, but focuses on the locality of a website or web page. This technique improves your site’s visibility in “unpaid” or “organic” search results (also referred to as “earned results”). It is crucial for local businesses, because local search results are often a better representation of the type of business you are and the type of product or service you are offering.

Most people who perform a local search don’t go past the first page of results. This is because they are usually in a “find and purchase” or “find and contact” mode. They don’t want to spend hours scouring the internet for the best options. They want results now. If your website isn’t on the first page, you’re missing out on customers who are ready to take action. read more

Listed at the top of the local search rankings is the ultimate goal of all businesses. Nearly 50% of all Google queries are for local business. This means that if you’re local, you’re much more likely to be found online, particularly if you’ve optimized your local business listing. The good news is that it’s actually quite simple to implement local SEO initiatives. Here are some strategies that can help your business succeed. Read on for more details.

Ensure all of your information is correct. The information you provide online must be consistent across all of your platforms. Search engines look for consistent, relevant, and trustworthy business listings, so it’s crucial to send your business information to all relevant local directories. Keeping your website information up to date is an essential part of local SEO. Creating and maintaining content that is geared toward the target location is an important part of local SEO. For example, if your business is a florist, you’ll want to make sure it has a reputable domain name. read more