Local search engine optimization, sometimes called local SEO, is like SEO in that it’s also an ongoing procedure affecting the rankings of a site or a page in the unpaid results of a particular search engine called the Google search. In the SEO lingo, local SEO or local SEM is an application of search marketing practices aimed at improving the standing of a local site or page within the Google results for a particular search query. The two-step approach to local SEM is as follows:

Search Engine Optimization (SEO) is a form of internet marketing that makes use of targeted keywords for search engine ranking purposes on major search engines like Google and Yahoo. This has the intention of boosting a sites or page’s chances of being clicked on when someone performs a search via these engines. The basic function of SEO is to make a site or webpage available for searching by prospective customers or clients through the use of appropriate keywords. read more

Local SEO marketing is anything that you do offline to promote a physical location-based organization that interacts directly with its local clients in person. Local SEO marketing is often done by all kinds of companies from small independent operations to large chain retail outlets. A physical location is really about a business being in the area and providing services to potential customers-not just advertising. In this growing information age, your physical location is an important factor in your overall success as an online entrepreneur. read more

The Importance of Local Search Engine Optimization

Local Search Engine Optimization is just like SEO in the sense that it too is an online method affecting the rankings of a specific site or a particular web page in the unsubsidized (or free) results of a search engine called the Google Search Engine. Local Search Engine Optimization is one of the best options for you if you want more visitors to your site. In simple terms, Local Search Engine Optimization is the optimization of your web pages specifically targeting the search engines for the local area that you are trying to increase its ranking. It is one way to get your site noticed by customers who live in your area and is a good way of reaching new customers. Local Search Engine Optimization or SEO as it is popularly called, can benefit any business, no matter how big or small, regardless of the type of products or services offered. read more

Local search engine optimization, also known as local SEM, is just like organic SEO in the sense that it too is an organic process affecting the ranking of a site or a blog in the un-paid results of a search engine called the organic or free results. Unlike organic or free results, paid results come with payment or ad place (paid search results are called pay-per-click search results). However, there is a difference between these two marketing tools that people must be aware of. One cannot simply claim local SEM or local SEO as being the same because they are not. read more

How to avoid agencies who make unrealistic claims. Don’t let anyone frighten you into thinking you can’t compete in your market space. Rather look for a local search marketing firm that has a dedicated team or someone who works on your advertising.

Look beyond software. Any good local search marketing firm will also have someone or a group of people who work on your advertising with you. Do not settle for just software. No matter how great the software may be, without people who understand your business in a deep way, you’ll lose many potential customers. Look for a group of locally based professionals who can bring you fresh insights, and don’t forget about your service area. read more