December 24, 2021
Local Search Engine Optimization For Local Businesses
Local Search Engine Optimization is similar to SEO, but focuses on the locality of a website or web page. This technique improves your site’s visibility in “unpaid” or “organic” search results (also referred to as “earned results”). It is crucial for local businesses, because local search results are often a better representation of the type of business you are and the type of product or service you are offering.
Most people who perform a local search don’t go past the first page of results. This is because they are usually in a “find and purchase” or “find and contact” mode. They don’t want to spend hours scouring the internet for the best options. They want results now. If your website isn’t on the first page, you’re missing out on customers who are ready to take action.