How Attorney SEO Can Help Build Your Brand Recognition
April 16, 2022
Using attorney SEO to improve your website’s ranking will help build your brand recognition. Attorneys spend their careers building their name recognition, and attorney SEO will help take your brand to the next level. With attorney SEO, you can ensure your biography, LinkedIn profile, and Avvo profile are listed at the top of search results. At PSM Marketing, we offer expert SEO for attorneys in the U.S. Whether you are looking to increase client reviews, generate more leads, or get ranked in Google, we’re here to help.
First, analyze your website. This analysis will help you see what parts of your website need improvement. After all, you don’t want to duplicate what your competitors are doing. You want to make sure that your website ranks for specific keywords. Make sure that your website is mobile-friendly, easy to navigate, and the layout of your content makes sense. You should also research your competitors’ websites and see what works. You can also learn about their SEO strategies and make an informed decision.
SEO for attorneys should also be tailored to the intent of Google’s searchers. For example, if you’re an attorney that represents a complex area of law, it’s best to rank for those keywords that describe your practice. For example, if you’re searching for a car accident lawyer in your local area, you’re likely to see a directory page or a local firm. These pages are not optimized for local SEO, but they can be valuable if they are written in a language that your potential clients can understand.
In addition to linking to reputable websites, link-building to non-competing legal sites can increase your site’s overall authority. This can increase your SERP rankings. If you’re targeting a big city, a satellite office is a great idea. You can also place links to local sites through guest blogging. However, it requires more work than guest blogging, but it can pay off. If you’re a law firm, try guest blogging or guest posting on other sites that have a high authority in your area.
Attorneys must also learn the basics of SEO. Search engine optimization is a critical component of any website, and the most popular search engine is Google. In fact, roughly 60 percent of all internet users use Google to search for information. However, because the legal industry has rules and regulations that vary from the general public, it’s essential to develop an SEO strategy tailored to the niche. So, start by learning as much as you can about the different techniques.
In order to increase your visibility in Google, you must implement a custom list of services on your website. This list should be easy to navigate and feature compelling descriptions of what your law firm does. This information will appear on mobile devices as well, so it’s important to create compelling details and keywords in this section. You should also link to your blog and social media pages to promote your brand. In the process, you’ll also gain links and press mentions.
Aside from attorney SEO, attorneys should optimize their social media profiles, focus on website content, and optimize their websites. Attorney SEO consulting will allow law firms to reach their goals for online marketing and stay ahead of the competition. A successful attorney SEO strategy will not only boost your online presence but also make you visible to prospective clients. When people use Google to find a law firm, they’re more likely to choose the first result in the search results. A high-quality site will increase the chances of a client calling you and booking an appointment.
When someone lands on your website, they may be confused about what to do next. A website designed for mobile browsing may look good on a tablet or phone, but it won’t make them contact you. In addition, people won’t trust a website they don’t understand. That’s why incorporating a click-to-call button is so critical. Buttons should be sized correctly for big and small fingers. All of this should be accessible above the fold.
While word-of-mouth is still important, the vast majority of potential clients validate lawyer referrals online. So, it is vital for law firms to use SEO to boost their presence online. In addition to increasing client base and driving business, attorney SEO also boosts the firm’s reputation management. The majority of law firm websites that are ranked by search engines use professional images. An attractive website design makes it easier for search engine crawlers to crawl through the content of your website.