September 23, 2022
Local SEO is one of the most important components of an online strategy, particularly if you’re targeting a local audience. While local advertisements and word-of-mouth can attract customers in your local area, online searches are almost as influential. It is estimated that 97% of online users have looked for a local business at some point in their lives. Furthermore, 46% of all Google searches are geared toward finding local businesses. This means that if your website does not rank highly in local search results, you’re missing out on valuable traffic. Investing in local SEO could help you stay relevant and expand your business.