June 25, 2022
Besides having relevant content, a Local SEO Marketing strategy should include citation building. Citations are external links pointing to your website from other local businesses or sites. They also boost the domain authority of your website, and the more quality local links you have, the more valuable your website is to search engines. A local SEO citation is any mention of your business name online, whether it’s in local directories, on your own website, on blogs, social media sites, etc.