What Is Attorney SEO?
September 9, 2022
Attorney SEO is search engine optimization for law firms, designed to make your website more visible to potential clients searching for legal services. When people turn to Google to find an attorney, strong SEO puts your firm in front of them through local search results and relevant keywords.
Why does attorney SEO matter for law firms?
The internet is the new Yellow Pages, and law firms need to be visible on the web. People use search engines to find legal services, so firms that rank higher capture more of those potential clients. A strong presence in Google results means more business for your firm.
What does attorney SEO include?
Attorney SEO covers several working parts:
- Backlink profile. A free website analysis can show which websites link to your site. Avoid bad links because Google penalizes those sites. An attorney SEO firm can hire a team of specialists to build up a strong backlink profile for your website.
- Google algorithm alignment. Google’s algorithms are constantly changing, so your website needs to be updated. Google wants to return relevant information and uses various factors to rank websites and content.
- Keyword research and content writing. Content writers create articles, blog posts, and directory articles aimed at boosting your firm’s authority. Original and relevant content helps you outrank competitors and gives potential clients a reason to choose you.
- Attorney biography and awards. Create an engaging biography on your website that includes your awards and accolades. Winning awards and recognition creates credibility and social proof, and provides SEO value. Lawyers who win awards are more likely to nominate other respected attorneys who have won similar awards, which creates a virtuous cycle of higher rankings and more clients.
- Google RankBrain. Google RankBrain is a powerful algorithm that pushes attorneys up in search results.
Should you hire a professional SEO company?
If you want your law firm to dominate the Google search results, you need to be aggressive in your attorney SEO efforts. That often means working with a professional SEO company that knows the field. Zola Creative’s team has experience with more than 1,000 law firms and knows how to optimize a firm’s website to achieve maximum exposure.
FAQ
What is attorney SEO?
Attorney SEO is a marketing strategy that increases the visibility of a law firm’s website for potential clients. It ensures the firm shows up in local searches and in results for relevant keywords, so more people searching for legal services can find the firm online.
Why is attorney SEO important?
More people use search engines to find legal services, so law firms need to be visible on the web. A strong presence in Google’s results means more business for the firm, and SEO is the way to get there.
What are the main parts of attorney SEO?
The main parts include a strong backlink profile, alignment with Google’s changing algorithms, keyword research and content writing, an engaging attorney biography with awards, and signals like Google RankBrain. Working with a professional SEO company that has experience with law firms is a common way to put all of these together.
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