What Is Attorney SEO?
September 9, 2022
Attorney SEO, otherwise known as search engine optimization, is a marketing strategy that will increase the visibility of your law firm’s website for potential clients. This strategy will ensure that you’re visible in local searches and that your website appears in search results with relevant keywords. More people use search engines to find legal services, so you’ll want to make sure you’re easily found online. Attorney SEO is an extremely effective way to generate new clients.
If you want your law firm to dominate the Google search results, you need to be aggressive in your attorney SEO efforts. This means spending money on a professional SEO company that knows the ins and outs of this field. Zola Creative’s team has experience with more than 1,000 law firms, and they know how to optimize your firm’s website to achieve maximum exposure.
Another essential part of attorney SEO is having a strong backlink profile. A free website analysis can show you which websites link to your site. It’s best to avoid having bad links because Google penalizes these sites. An attorney SEO firm can hire a team of specialists to build up a strong backlink profile for your website.
Another important aspect of attorney SEO is leveraging the power of Google’s algorithms. These algorithms are constantly changing and you need to make sure that your website is updated. Google wants to return relevant information, so it uses various factors to rank websites and content. Having a strong presence in Google’s results means more business for your firm.
Attorney SEO also relies on keyword research and content writing. This ensures that you have original and relevant content that helps you outrank competitors. Content writers create articles, blog posts, and directory articles aimed at boosting your firm’s authority. By creating content that people can trust, you will increase your chances of being found and chosen by potential clients.
Attorney SEO is important because people want to find attorneys that are familiar with their issues and expertise. The internet is the new Yellow Pages, and law firms need to be visible on the web. Therefore, it’s essential to create an engaging biography on your website. In addition to your attorney’s bio, you should include your awards and accolades. Local awards are great opportunities to promote your firm’s services.
Winning awards and recognition for your law firm is a great way to create credibility and social proof, and provide SEO value. Lawyers who win awards are more likely to nominate other respected attorneys who have won similar awards. This creates a virtuous cycle whereby higher rankings mean more clients. Also, Google RankBrain is a powerful algorithm that pushes attorneys up in search results.