August 12, 2022
Local SEO, also called geolocal search engine optimization, is a digital marketing strategy that focuses on improving the search engine rankings of businesses located in a specific area. Local SEO differs from national SEO in that it is focused on local businesses. The techniques used to optimize your website for local searches involve using keywords that relate to your business and optimizing content. Winning local SEO strategies include mapping visibility and top spots in local directories. If you’re looking to increase traffic and profits, local SEO is definitely worth pursuing.