Increase Your Website Traffic With Local Internet Marketing

Local SEO helps businesses show up in Google and Yelp results for searches made in their area, driving more qualified traffic and sales. For brick-and-mortar and service-area businesses, ranking for those “near me” queries is one of the fastest ways to get in front of customers who are ready to buy.

What is local SEO and why does it matter?

Local SEO is a type of marketing that focuses on local searches and translates organic results to a specific area. Google and Yelp return localized results, so people searching for services in your area see different listings than users searching elsewhere. Adding local SEO strategies to your site helps your website rise in search rankings. Google’s announcement that it will start indexing websites based on mobile device compatibility is a major step toward improving rankings and increasing conversions.

How does reputation affect local rankings?

Local searchers use Google to judge the quality and reputation of a business, so your online presence and reviews directly influence visibility. A plumber does not need the best plumbing website in the world to rank well in local search, but he does need an effective Google My Business page to boost his online visibility.

What are the most important local SEO tactics?

The most important part of local SEO is getting reviews. The more positive reviews you receive, the more likely you are to show up in results for that area. Other ways to boost local SEO include:

• Creating geo-targeted service pages
• Adding schema markup on maps of business locations
• Using behavior-tracking tools like Google Analytics and GMB Insights to see where visitors come from
• Making the site mobile-friendly, since 61% of Google searches are done on a mobile device
• Writing content that includes the names of nearby cities, neighborhoods, and unofficial local terms

Performing local SEO for multiple locations is tricky, but if done correctly you’ll notice a large increase in sales.

What results can a local business expect?

If your business is located locally, local SEO can boost sales and make you more recognizable to your targeted audience. It can also make your brand name more recognizable to local customers, which helps small local businesses compete. With local SEO, you reach customers when they are looking for specific products and services in your area.

Related coverage

• How to Use Local Search Marketing to Increase Your Search Engine Ranking
• Local SEO Marketing – How to Optimize Your Website for Local Search