Local Search Marketing – What You Should Know Before Investing in Local Search Marketing
July 8, 2022
While it’s true that local SEO is the future of online marketing, there are some important factors you should consider before investing in local search marketing. For starters, it is important to include consistent, accurate information about your business across online directories. Google uses accurate business information to calculate a “trust” score for your business. Search engines purchase this information from data providers that collect it from smaller sources. Accurate information helps increase your business’s visibility and trust in the search engine.
One of the most overlooked areas to improve local search ranking is the accuracy of business information on popular directories. If your business is listed incorrectly or incompletely on a directory, consumers will not find your website. To fix this problem, your local search marketing company will recommend that you update your information in Google Business Profile. To create a new profile, you can use a free graphic design tool like Canva. Once your profile is approved, use it to edit your information on other directories.
Citations play a major role in local SEO. Even though it was less important when compared to SEO, they still deserve your attention. Citations can help your business appear in Google’s local search results if your NAP is consistent across multiple websites. Google also looks for citations on major citation sites and listing directories with a higher domain authority. When people use Google to find local businesses, they typically ignore paid ads and move on to the first organic search result.
Managing reviews is another way to optimize your local search ranking. Google understands that people place quality and distance over price when making decisions, so businesses must look beyond these basics to stand out from their competitors. If they have a good number of reviews, they will have an easier time ranking high in Google search results. Using structured data is another way to provide additional information to Google. In addition to managing reviews, managing your listing’s NAP information will boost your business’s rankings.
NAP inconsistencies can lead to misdirected customers and lower rankings in local searches. Keeping your NAP consistent is also vital – it’s estimated that 97% of people find local businesses online – so making it as accurate as possible is key to your success. If you want to gain more customers, local search marketing is the way to go. By using NAP+W to promote your business, you’ll be able to reach more people and grow your business faster.
Reviews are important to your local business’s success. Studies show that 97% of consumers read reviews before making an online purchase. Responding to online reviews in a timely manner will not only prompt customers to make a purchase, but will also build trust among search engines. If you want your business to rank well in local search, you must encourage reviews on various platforms. Learn the rules for each platform and dedicate a portion of your time to encouraging customers to leave their feedback. Reviews can affect local search rankings and conversion rates and earnings.
The cost of local search marketing services varies greatly based on the business type and location. Typical costs range from $300 to $2000 per month for an average business. Make sure to request quotes from several agencies before choosing a local marketing agency. Although local search marketing can be expensive, it is worth the investment for local consumers. You must take the time to optimize your website and get listed in city-name directories. Then you must build relationships with your customers and prospects. Ultimately, the right local search marketing campaign can drive new business and even increase your bottom line.