Starting an Attorney SEO Program
October 1, 2021
Starting an Attorney SEO Program
In the world of internet marketing, there is no bigger trend than attorney SEO, or search engine optimization. Most law firms own one or more websites that they use to provide legal services to potential clients. In recent years, most major search engines have included links to these sites in their listings, and the results that these pages receive has had a great impact on the bottom lines of many law firms.
With the assistance of an attorney SEO specialist, a law firm website can experience much more traffic and ranking success. A professional SEO expert will be able to help law firms build keyword optimized pages that are both search engine friendly and written for a particular client base. If the site is not getting enough traffic, or if the pages are not ranking well for key phrases that are relevant to the law firm, then the traffic volume will just stop flowing through the site. The result is no new clients for the law firm, and a decrease in income as a result.
Attorney SEO marketing is not a new concept. However, it is just becoming more mainstream. There are many different types of SEO, but the most common and effective method by far is organic search engine optimization. Organic search engine optimization (organic SEO) simply means writing articles, blogs, and submitting them to the major search engines such as Google, Bing, and Yahoo!
These search engine optimization techniques involve a careful strategy that involves researching the keywords that are most likely to attract potential clients and customers to the website of a law firm. Each page of the website should contain relevant keywords that accurately reflect the nature of the services offered. As potential clients search for more information about a law firm using those keywords, the number of results that come up will increase, which will create a greater number of links and backlinks to the firm’s website. This is also the reason that some firms choose to implement PPC or pay per click advertising campaigns.
Another important technique used by lawyer SEO experts is called lead generation. It is imperative for law firms to have a system in place in which they can collect email addresses from potential clients in order to build a database that can be used to solicit future business. In order to attract new clients through lead generation, a lawyer SEO expert will develop a website that contains information about the law firm’s services. Other pertinent information may also be provided. The idea is to build a website that piques the curiosity of visitors who then want to learn more about the law firm and what it has to offer.
Within the content of the website, a link to the firm’s website will also be included. At first glance, this may not seem to do much to benefit the rankings of the website. However, it is important for attorneys with limited funds to become aware of how important it is to have high search engine optimization rankings. Once a lawyer has been established in the market and a substantial number of clients have been added to the firm’s list, these rankings will begin to benefit the attorney’s bottom line.
While attorney SEO is designed to aid law firms in providing online clients with useful information about their practice, traditional SEO methods are also used. While organic search engine optimization methods will help to increase the rankings of a firm’s website, they will also need to be used in tandem with PPC and other paid campaigns. As most online clients are aware, PPC advertisements are generally targeted towards the demographic of the client, while organic search engine optimization strategies tend to be broader. A good example of this would be that a doctor who specializes in breast cancer would likely focus on creating ads that relate to this medical condition.
Before a lawyer goes into the world of seo, he or she should take a realistic look at how much money they can realistically expect to make through legal marketing practices. A good SEO analyst can tell a law firm’s potential income through various strategies, but some techniques may end up costing more than others. If the cost of hiring a law firm seo specialist seems too prohibitive, there is no reason to go down that path. When starting out, do as much research as possible on the various options that are available to the firm and go from there.